Brew Coffeehouse Hosts Next Social Media Breakfast Door County in Ellison Bay, Jan 19
The January monthly SMBDC meeting is sponsored by Brew Coffeehouse, providing participants with delicious coffee and snacks on Wednesday, January 19 from 9 – 10:30 am.
Mark Zuckerberg
At the close of 2010 when Time Magazine named Mark Zuckerberg their person of the year, they not only paid homage to the creator of Facebook. They also recognized the dynamic change that he has brought about in the way that more than 500 600 million people live and share their lives in the digital age. Soon after, the Washington Post announced that Facebook had ascended into the number one position as the world’s most visited Website. What was once a Google-centric Web has become a people-centric Web.
But, something even greater has taken place. We no longer think of Facebook as a Website. It has become a place… a virtual place that you go to when you want to hang out and check in with your friends. The next monthly meeting of the Social Media Breakfast Door County (SMBDC) group will explore what this shift means to the Peninsula’s business owners, independent artists and non-profit organizations who are seeking the greatest return on their marketing investment.
“How Facebook Pages are the new Yellow Pages – and the listings are free,” will be January’s topic of discussion led by new media marketing consultant Stephen Kastner, founder of the SMBDC meetings. “The past decade was all about building a World Wide Web of information delivered in Websites,” says Kastner. “The next decade is already more about the World Wide Web of people.”
Stephen Kastner
Kastner publishes a free book, “6 Steps to Becoming a Social Business” in which he quotes Professor Sut Jhally, founder of the Media Education Foundation: “Advertisers have to go to where the audience is… if they want to sell products. They have no option but to go where the audience has gone. If the audience has gone online, gone to iPods, gone to Facebook – wherever the audience has gone – that is where advertisers must go.”
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